For Immediate Release: 12/06/2017
Balehu Recruits Digital Media Leaders to Bring Blockchain Technology to Local Marketing.
Denver, Colorado, Balehu is excited to announce the addition of two key executives to their team as they gear up for the launch of their BalehuBucks token Crowdsale. Frederick Townes joins as Chief Technical Officer, and Kevin Meilinger steps in as Director of Marketing.
Townes has long been applying his technical experience as both a developer and entrepreneur to transform industries, like his hand in digital media as founding CTO of Mashable or the real estate industry with Placester, which he co-founded and helped scale as COO and President. Townes’ broad base of expertise has flourished via working with organizations of all sizes on multiple continents, from Coca-Cola and Staples, to Sony and Microsoft. Townes will be leading the development of Balehu’s blockchain systems as well as overseeing improvements to their digital marketing tools and consumer app.
“Small businesses (SMBs) are the backbone of our economy and the democratization of tools that empower SMBs is something that I’ve always been passionate about. I’m thrilled to help drive the platform forward using cryptocurrency, engaging user experiences, and other growth tools available on our platform.”
Meilinger brings more than 20 years of marketing experience and joins the company from his most recent role as director of content marketing for IT infrastructure provider ViaWest. Meilinger has spent the last several years fine tuning digital marketing and social networking strategies and tactics for B2B start-up organizations in technology, telecommunications and services. He is a recipient of the International Television Association Silver Peak and Microsoft Marketing Excellence awards. Meilinger will oversee all external communications and engagement efforts for the core Balehu business, as well as the impending token Crowdsale.
“I am very excited to join the Balehu team and experience the Blockchain and cryptocurrency phenomenon first hand,” stated Meilinger. “Having been an enthusiast of the technology for several years I believe the market has reached a tipping point where adoption is certain and growth exponential.”
Balehu brings these two senior hires in as they gear up for the next phase of their local commerce platform, which seeks to reinvent grassroots advertising and loyalty rewards. They will accomplish this by injecting Balehu with a blockchain-based token system designed to reward the local merchant and consumer community. Balehu’s token pre-sale starts on December 1st with the full ICO launch scheduled for February 1st of next year.
Founded in 2015, Denver-based Balehu was established to empower small and local businesses to succeed in today’s digital landscape. BalehuBiz digital marketing solutions provide social media management and data analytics, while their AI-powered BalehuBot mobile app helps bring new customers in the door. Balehu is continuing their commitment to help merchants leverage the latest technologies through their upcoming ICO of BalehuBucks, an ethereum-based token that will function as a digital currency as well as a loyalty rewards system. https://balehubucks.com